DSPs manage ad buying, SSPs handle ad selling, while DMPs organize & analyze data. Find out their roles in the advertising ecosystem.| Setupad.com
Call centers, offshore staffing, and outsourcing. What's the difference and how can they benefit your business? Can you really save 70% on staff costs?| Outsource Accelerator
Content personalization is a marketing strategy that delivers data-based content, such as browsing history, location, gender, interests, etc.| Setupad.com
eCPM and CPM are the most common monetization metrics for publishers. Learn about the differences between eCPM and CPM. Simple explanation in one video!| Setupad.com
The war in Ukraine and subsequent economic and political factors have impacted the advertising industry. Learn which trends contributed to eCPM drop this summer.| Setupad.com
Google Open Bidding (EBDA) is a server-side unified auction that allows you to invite third-party demand partners to bid in real-time. Here's how it works!| Setupad.com