Create, maintain, and utilize personas throughout the UX design process| Nielsen Norman Group
When based on user research, personas support user-centered design throughout a project’s lifecycle by making characteristics of key user segments more salient.| Nielsen Norman Group
Field research is conducted in the user’s natural setting. Learn the unexpected by leaving the office and observing people in their normal environments.| Nielsen Norman Group
When collecting usability metrics, testing with 20 users typically offers a reasonably tight confidence interval.| Nielsen Norman Group
Identifying the main themes in data from user studies — such as: interviews, focus groups, diary studies, and field studies — is often done through thematic analysis.| Nielsen Norman Group
User interviews help you learn who your users are, what their experiences are like, and what they need, value, and desire.| Nielsen Norman Group
Personas are useful tools for UX work, so why do they often fail? Find out what pitfalls cause personas to fail, and how to avoid and overcome them.| Nielsen Norman Group