There’s not just one type of newsletter format that works for newsrooms. Here’s what you should launch next.| Inbox Collective
Here’s how she did it — and how she’s expanded into new revenue streams, too.| Inbox Collective
Now’s your turn to pick which newsletters created the most innovative strategies.| Inbox Collective
Here are a few suggestions for ad formats, rates, and tools that can help.| Inbox Collective
Firms have never known more about their customers, but their innovation processes remain hit-or-miss. Why? According to Christensen and his coauthors, product developers focus too much on building customer profiles and looking for correlations in data. To create offerings that people truly want to buy, firms instead need to home in on the job the customer is trying to get done. Some jobs are little (pass the time); some are big (find a more fulfilling career). When we buy a product, we essent...| Harvard Business Review
A/B testing is one of the best ways to improve every part of your newsletter strategy. Here's a list of things you might want to test.| Inbox Collective
Here are 11 questions you might want to ask your readers to help you build a better newsletter.| Inbox Collective
Inbox Collective is a consultancy that helps newsrooms, non-profits, and indie newsletters grow audiences and get results via email. Here’s how we can help you.| Inbox Collective
From landing pages to pop-ups to paid acquisition, here are 52 proven strategies to help you grow your email audience.| Inbox Collective
The more you understand about the type of newsletter you’re building, the easier it is to understand how to monetize.| Inbox Collective
Dan Oshinsky runs Inbox Collective, a consultancy that helps news organizations, non-profits, and brands get the most out of email.| Inbox Collective
The User Needs Model 2.0 will help you choose the right content strategy and the best angle for every story. We explain what the user needs for news mean.| smartocto.com
