A startup can beat a large, successful incumbent, if it does things the incumbent can not or will not do. Here are those things.| A Smart Bear
Most so-called "strategies" are vague, wishful thinking, written once and never seen again. Don't do that. These are the characteristics of great strategy.| A Smart Bear
An objectively "worse" strategy can win, if it leverages something unique or unexpected. Startups can use this concept to beat incumbents.| A Smart Bear
Leveraging strengths -- not "fixing weaknesses" -- is how to win. Better when differentiated. Best when durable. Here's how to create leverage.| A Smart Bear