The concept of statistical significance is central to planning, executing and evaluating A/B (and multivariate) tests, but at the same time it is the most misunderstood and misused statistical tool in internet marketing, conversion optimization, landing page optimization, and user testing.| Blog for Web Analytics, Statistics and Data-Driven Internet Marketing | Analy...
The p-value is the most commonly used statistic in scientific papers and applied statistical analyses. Learn what its definition is, how to interpret it and how to calculate statistical significance if you are performing statistical tests of hypotheses. The utility, interpretation, and common misinterpretations of observed p-values and significance levels are illustrated with examples.| GIGAcalculator Articles
Learn the meaning of Maximum Likelihood Estimate (a.k.a. MLE) in the context of A/B testing, a.k.a. online controlled experiments and conversion rate optimization. Detailed definition of Maximum Likelihood Estimate, related reading, examples. Glossary of split testing terms.| www.analytics-toolkit.com
Learn the meaning of Randomization in the context of A/B testing, a.k.a. online controlled experiments and conversion rate optimization. Detailed definition of Randomization, related reading, examples. Glossary of split testing terms.| www.analytics-toolkit.com
Learn the meaning of p-value in the context of A/B testing, a.k.a. online controlled experiments and conversion rate optimization. Detailed definition of p-value, related reading, examples. Glossary of split testing terms.| www.analytics-toolkit.com
Learn the meaning of Confidence Interval (a.k.a. CI) in the context of A/B testing, a.k.a. online controlled experiments and conversion rate optimization. Detailed definition of Confidence Interval, related reading, examples. Glossary of split testing terms.| www.analytics-toolkit.com
Learn the meaning of A/B Testing (a.k.a. split testing) in the context of A/B testing, a.k.a. online controlled experiments and conversion rate optimization. Detailed definition of A/B Testing, related reading, examples. Glossary of split testing terms.| www.analytics-toolkit.com
The one-stop-shop for statistical planning and analysis of online A/B tests. Analytics Toolkit's advanced A/B test statistical calculator enable your A/B testing program to reach new levels of statistical rigor and efficiency. Plan and analyze A/B tests with ease and get results you can trust.| www.analytics-toolkit.com
Navigating the maze of A/B testing statistics can be challenging. This is especially true for those new to statistics and probability. One reason is the obscure terminology popping up in every other sentence. Another is that the writings can be vague, conflicting, incomplete, or simply wrong, depending on the source. Articles sprinkled with advanced math, calculus equations, and poorly-labeled graphs represent a major hurdle for newcomers.| Blog for Web Analytics, Statistics and Data-Driven Internet Marketing | Analy...