David Sammon is a Professor of Information Systems who operates according to the principle that “if you can’t draw it, you don’t understand it!” In more recent times, his applied research interests are focusing on seeing the opportunity in data through the use of relational data modelling. He is also co-Founder of the Data Value Innovation Group, helping organisations to deliver value from their data through data value mapping. The Data Value Map (http://datavaluemap.com) is a visual ...| Cork University Business School