“User Experience” and “Customer Experience.” They sound pretty similar, right? Well, here at the Office of Citizen Services and Innovative Technologies, we look at it like this: User Experience (UX) deals with people interacting with your product and the experience they receive from that interaction. UX is measured with metrics like: success rate, error rate,| Digital.gov
Understanding the customer journey is essential. Here we explain what the customer journey is, what it isn’t, and why it’s important.| CX by Design
Welcome to the series CX 101, where we answer common questions about Customer Experience and how it fits into your organization. Caring about the customer experience isn’t new; it’s been part of business for centuries. The field of CX, though, is still a relatively new one. And, depending on who you ask, you’re likely to […]| CX by Design
What is UX? The business world is awash with Xs, and we’re not even counting the social media platform formerly known as Twitter.| CX by Design