Introduction to Meridian Demo | Google for Developers
Run in Google Colab| Google for Developers
There are several options to generate optimizations output. You can:| Google for Developers
Google Query Volume (GQV) is often an important confounder between media and| Google for Developers
Marketing mix modeling (MMM) is a statistical analysis technique that measures| Google for Developers
ROI priors offer an intuitive way to incorporate domain knowledge, such as past| Google for Developers
The use of reach and frequency is a crucial factor in effective ad campaigns,| Google for Developers
Meridian is an open-source MMM built by Google that provides innovative solutions to key measurement challenges| Google for Developers
