9 out of 10 marketers claim that Account-Based Marketing (ABM) improves their ability to generate new biz. But what is ABM – and why are you not doing it?| Sopro
Our guide to navigating the complex world of B2B sales with multiple buyers. Discover strategies to engage stakeholders and close deals.| Sopro
Market segmentation is crucial to personalize your marketing efforts. Explore some common market segmentation mistakes and how to fix them.| Porch Group Media
Discover how referral marketing can increase the number and quality of leads, reduce customer aquistion costs and make you feel like a shark.| Sopro
A practical guide to your sales funnel, why it's a game-changer for your business, and how to build one that turns clicks into customers.| Sopro
A practical guide to sales engagement with data from 84 million outreach touchpoints and insights from 377 sales and marketing professionals.| Sopro
Why you need to know your B2B target market, how to identify and segment them, and the best ways to start reaching out.| Sopro
Our multi-channel outreach service engages your ideal clients. Using buyer intent signals across several channels, we deliver a steady flow of quality leads.| Sopro
Ideal customer profiles and buyer personas are two different but related concepts. Bring them together for better sales and marketing output.| Sopro
B2B intent data allows you to offer prospects the perfect solution at the right time. Here’s how to use this to superpower your sales.| Sopro
Learn how to calculate customer lifetime value (CLV) — a helpful metric for any SaaS customer success professional to measure.| blog.hubspot.com