Social media targeting is essential to reach the right audiences. Here's our detailed guide on how to target with Sprout.| Sprout Social
What goes into creating a social media budget? This article shows you how to determine your annual social media spend.| Sprout Social
It’s not organic vs. paid social media—it’s organic and paid social media. Here’s how you can roll out a hybrid strategy that drives results.| Sprout Social
Is your brand sending the right message? Our guide to marketing messaging provides both tips and examples that can help you decide on yours.| Sprout Social
Social media algorithms have resulted in a big drop in organic reach, but it doesn't mean game over. Use these tips to rise above social media algorithms.| Sprout Social
Once you draw in your audience with great social content, drive them to convert effectively by using strong call to action phrases in your social copy.| Sprout Social
Understanding how social media advertising works is crucial for marketers and brands today. This post explains what you need to know.| Sprout Social
Social media metrics have the power to make your team and whole org more data-driven. Find out which social metrics matter most in 2025.| Sprout Social
Data driven social media analytics tools from Sprout Social let you track, measure and benchmark your top posts. Request a demo.| Sprout Social
Show the impact of social media with data from the 2025 Sprout Social Index, based on surveys of over 4,000 consumers and 1,200 marketers.| Sprout Social
Marketing to Gen Z customers doesn't mean speaking a totally different language. Here are 10 must-do tips to reach a younger crowd.| Sprout Social