As a revenue marketer, you know it's important to track your progress. In this article, we discuss some KPIs for revenue marketing.| Revenue Marketing Alliance
We’ve been hearing some conversations around whether revenue marketers think that A/B testing is still useful, particularly for those with larger companies.| Revenue Marketing Alliance
With the right MarTech stack, businesses can use marketing automation to maximize their revenue potential. Here are just some of the ways you can leverage marketing automation to increase revenue.| Marketing Alliance
Tight marketing and sales alignment is crucial. Discover proven ways to get your teams working together seamlessly for bigger wins.| Revenue Marketing Alliance
Predictive lead scoring is a powerful tool that helps optimize the sales process and maximizes the potential of your leads. In this article, we discuss how you can make the most of your predictive lead score data and use it to optimize your sales process for success.| Marketing Alliance
See how we harness AI to revolutionize paid search at The Alliance - optimizing campaigns and enhancing user experience unlike ever before.| Revenue Marketing Alliance
Mapping the customer sales journey allows you to see touchpoints in a more meaningful context - learn to empower your sales reps with these maps here!| Sales Enablement Collective
Your audience can vary a lot, and you need marketing strategies to reflect that. This is where segmentation comes into play! Find out more here.| Marketing Alliance
When you know where prospects are in their lifecycle, you can target them with content and offers that speak to their specific needs. This helps move them through the funnel.| Revenue Marketing Alliance
At the top of the funnel is awareness. This means everyone who knows about your company and the products and services you offer. Next? Interest.| Revenue Marketing Alliance
Customer segmentation is the practice of dividing your customer base into groups based on common characteristics, behaviors, and needs.| Revenue Marketing Alliance
When it comes to customer retention, you must build a relationship with existing customers. So how can you use email marketing to facilitate this?| Marketing Alliance