Conversion copywriting is a skill worth developing and it’ll pay dividends across all areas of your life. I Here’s why it’s worth setting a professional goal around it improving your conversion copywriting skills. I use conversion copywriting all the time both in my day job as a growth marketer helping billion-dollar companies like Loom grow and as I build this blog into a $20k/month income source. I bet you’ve used conversion copywriting without even knowing it.| Blog on Nick Lafferty | Growth Marketing Expert
I had almost 18,000 visitors to my website yesterday. Maybe you were one of them. If so, welcome! I average about 50 visitors per day, so yesterday was quite the spike! Some very nice person posted my article about spending $6 million on Google Ads to Hacker News, and it hit the front page. It peaked at around #5 on HackerNews and got around 270 comments. Not bad! Thanks, kind stranger.| Blog on Nick Lafferty | Growth Marketing Expert
I had an unlimited budget. I could spend as much money as I wanted on whatever ads I wanted. But I had to be profitable. I was working in-house for a technology company. We had aggressive revenue targets and I wanted to play a major part in making that happen. I managed to grow ad spend from $3 million to $6 million per year because I found creative ways to profitably scale my campaigns.| Blog on Nick Lafferty | Growth Marketing Expert
Osano is the caddilac of cookie management providers. Read my experience after purchasing Osano.| Nick Lafferty
A review of Optimizely after using it for a $100M/year enterprise business.| Nick Lafferty
Plausible is a cookie-free website tracking solution, but can it replace Google Analytics?| Nick Lafferty
Supermetrics was a game changing tool for me as a digital marketer. How does it hold up in 2023?| Nick Lafferty
Compare top project management tools and software to see what's the best for teams, freelancers, and you.| Nick Lafferty