I had an unlimited budget. I could spend as much money as I wanted on whatever ads I wanted. But I had to be profitable. I was working in-house for a technology company. We had aggressive revenue targets and I wanted to play a major part in making that happen. I managed to grow ad spend from $3 million to $6 million per year because I found creative ways to profitably scale my campaigns.| Blog on Nick Lafferty | Growth Marketing Expert
DashThis is a reporting dashboard that consolidates all of your marketing data in one automated place.| Nick Lafferty
Osano is the caddilac of cookie management providers. Read my experience after purchasing Osano.| Nick Lafferty
A review of Optimizely after using it for a $100M/year enterprise business.| Nick Lafferty
Plausible is a cookie-free website tracking solution, but can it replace Google Analytics?| Nick Lafferty
Supermetrics was a game changing tool for me as a digital marketer. How does it hold up in 2023?| Nick Lafferty