(The EntStrategyGuy is putting up a paywall on 16-June-2022—Subscribe here!—and I’ve been explaining why in a series of articles debunking myths about streaming ratings, explaining my philosophy on data, describing what streaming data we do have, and more. If you’d like to read the rest of those articles and a short case for why, click here.) Here’s the craziest cognitive dissonance of the streaming wars: At the same time ... Read MoreThere’s Too Much Data! And It’s All Lies!| Entertainment Strategy Guy
The big buzzword in business is still “data”. Or better yet, “big data”. Or more complicated sounding, “analytics”. Better than just analytics is “advanced analytics” which is like analytics but more advanced. With all that data, a bunch of “algorithms” are figuring everything out. Take your pick. Sure other trends have picked up in the last few years—how about disruption anyone?—but since I started business school, data (or one of ... Read MoreTheme 1: It’s Not Data...| Entertainment Strategy Guy
(In true EntStrategyGuy fashion, I wrote a “short” 2,000 word article on why you should subscribe to my Streaming Ratings Report. But that wasn’t enough to explain why I’m putting up a paywall. For in-depth explanations on the Streaming Rating Report, read the following articles: – We Have Streaming Ratings Now! Debunking One of the Biggest Myths of the Streaming Wars – There’s Too Much Data! And It’s All Lies! ... Read MoreIntroducing the Streaming Ratings Report Paywall| Entertainment Strategy Guy
EXCLUSIVE UPDATE: SambaTV clocked 1M U.S. households tuning into the first week of The Handmaid’s Tale season 4 premiere. That far exceeds the season 3 finale which drew 109K U.S. households over the same period according to Samba. Samba’s data supports Hulu‘s claim that The Handmaid’s Tale season 4 premiere is the most watched Hulu Original ever, series […]| Deadline