After the September 2023 release, you use the new Google tag template to install Google Analytics with Google Tag Manager| Digital Marketing and Analytics | Root and Branch
Google Tag Manager trigger groups allow you to set multiple conditions (triggers) before your tag will fire. Here's how to create one.| Digital Marketing and Analytics | Root and Branch
GA4 data streams are what gets data into Google Analytics. This article explains how to work with data streams and has some cautions.| Digital Marketing and Analytics | Root and Branch
GA button click tracking allows you to create a custom event that will collect data when an important is clicked. Here's how to set it up.| Digital Marketing and Analytics | Root and Branch
Both are powerful digital analytics tools, but they have different functions. Learn about Microsoft Clarity vs. Google Analytics.| Digital Marketing and Analytics | Root and Branch
This is an 5 step guide showing how to install Google Tag Manager on WordPress. Step 1, log in to Tag Manager at tagmanager.google.com| Digital Marketing and Analytics | Root and Branch
Do you want to track links clicked on your site? You need Google Analytics link click tracking. This is a set up guide for UA and GA4.| Digital Marketing and Analytics | Root and Branch
Take these 10 steps to properly configure your GA4 setup. This includes creating, installing, and correctly configuring your GA4 property| Digital Marketing and Analytics | Root and Branch
GA4 will track *some* scroll activity by default. But advanced GA4 scroll tracking requires a custom event with GTM. Here's how to do it.| Digital Marketing and Analytics | Root and Branch
Microsoft Clarity is a digital experience analytics tool that provides user insights. Here's how to set it up and use it.| Digital Marketing and Analytics | Root and Branch
GA4 reports are arranged quite differently than reports in UA. Let's review standard reports, explorations, and custom reports.| Digital Marketing and Analytics | Root and Branch
The GA4 session is managed by the session_start event. It ties all event activity together in a single session. Here's how.| Digital Marketing and Analytics | Root and Branch
Hi, I'm Zack Duncan. Welcome to Root and Branch. We provide digital marketing training and services focused on SEO, Ads, and Analytics.| Digital Marketing and Analytics | Root and Branch