It’s understandable at some companies why employees’ minds might start to wander on a Friday afternoon. After all, it’s hard not to focus on the clock when the arrival of the weekend is just a few hours away. But if you’re a Business Development Representative making B2B cold calls, Friday is no time to slack […]| VSA Prospecting: Lead generation | (B2B) | Marketing
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Business Development Representatives typically do not last long in their job. According to recent statistics compiled by Zippia, 66% of BDRs remain in the position for two years or less, with 33% leaving within the first year. Given the nature of the job, this is not all that surprising. Cold-calling strangers on the phone day […]| VSA Prospecting: Lead generation | (B2B) | Marketing
There’s no disputing the fact that cold calling as a lead generation technique is difficult. Whether the goal is scheduling an appointment or demo for your sales rep, gathering market intelligence, or simply sharing new information about a product or service, people are often reluctant to engage in conversations with strangers—if they bother to get […]| VSA Prospecting: Lead generation | (B2B) | Marketing
You, like many others, may be wondering, "Does cold calling work?" Cold calling statistics indicate that the process is effective -- and necessary -- for businesses looking to boost their bottom line.| Zippia