Many of the latest and greatest marketing tools are incorporating AI in some way. In this article, we’re going to dig into the what, why, and how AI can improve your lead generating and nurturing.| Revenue Marketing Alliance
Nurturing leads can play a big role in a company’s success. On average, nurtured leads generate 10% greater sales opportunities by producing warmer, sales-ready (or sales-qualified, also known as SQLs) leads for your sales team.| Revenue Marketing Alliance
It’s super common for marketing and sales to be misaligned, so we put together a Marketing and Sales Alignment Playbook. In this article, enjoy just a taste of our insights from the playbook.| Revenue Marketing Alliance
Demand gen encompasses the various marketing activities aimed at creating interest and generating demand for a company's products or services.| Marketing Alliance
Are you tired of chasing after leads with little to no results? In this guide, we’ll explain some amazingly workable data-driven lead generation strategies that can skyrocket your success.| Revenue Marketing Alliance
Lead nurturing is one of the most important aspects of inbound marketing. However, it can be challenging. In this article, we discuss the biggest challenges and how to overcome them!| Marketing Alliance
Learn what a case study means in marketing, the purpose of a case study, what a case study should include, how to build case studies and more.| Revenue Marketing Alliance
Cut costs and boost growth with proven customer acquisition tactics. Learn how to build your acquisition funnel, calculate CAC, and more.| Revenue Marketing Alliance
There’s a fine line between mediocrity and greatness, with product messaging continuing to play a pivotal role in customers’ perception of whether a product is awesome, or just "OK."| Revenue Marketing Alliance
Creating posts and selling on social media is great, it gets even better with a little fuel. Enter, paid social media ads.| Revenue Marketing Alliance
66% of marketers are generating leads from social media (with LinkedIn being the most effective for B2B), and 42% of companies consider email to be one of their most important lead-generation channels.| Marketing Alliance
A report featuring data from 1,200+ global marketers packed with insights for 2025!| www.hubspot.com