Elevator pitches handy for any kind of situation where you need to succinctly and effectively introduce yourself and your business, like if you’re taking part in a conference or networking event.| Marketing Alliance
We all know social media is useful for building personas, but how can you use them to develop and optimize your company's online presence?| Marketing Alliance
Personas are a fundamental part of any B2B marketing strategy. Whether you’re launching a new product or feature, revisiting sales assets, or building a product demo, they should be at the forefront of your mind throughout and shape what you create - and how.| Revenue Marketing Alliance
Your audience can vary a lot, and you need marketing strategies to reflect that. This is where segmentation comes into play! Find out more here.| Marketing Alliance
Customer segmentation is the practice of dividing your customer base into groups based on common characteristics, behaviors, and needs.| Revenue Marketing Alliance