In this Whiteboard Friday, Rand reminds us of link equity's basic principles, covers the 3 most common issues websites face with equity flow, and offers advice on how to actually control and optimize that flow in a way that works.| Moz
Off-page SEO includes strategies like link building, brand mentions, and content marketing that improve rankings. Learn actionable techniques to boost your authority.| Moz
To maximize search engine-referred traffic, it is important to keep each of the following elements in mind: Make your domain name memorable. Use broad keywords when sensible. Avoid hyphens if possible. Avoid non-.com top-level domains (TLDs) Favor subfolders/subdirectories over subdomains. Don't…| Moz
Keeping URLs as simple, relevant, compelling, and accurate as possible is key to getting both your users and search engines to understand them (a prerequisite to ranking well). Although URLs can include ID numbers and codes, the best practice is to use words that people can comprehend. Overuse of…| Moz
Every two years, Moz surveys the opinions of dozens of the world's brightest search marketers and runs correlation studies to better understand the workings of search engine algorithms. We gather this data to gain insight into the factors that may help—or hurt—a website's visibility in search engines.| Moz
Sure, PageRank is older than Emperor Palpatine, but a lot of SEOs still use it as their primary metric for link research. Unfortunately, using PageRank exclusively to measure linkbuilding outcomes can yield results as ugly as the Emperor's face. Since Google updates PageRank so sporadically, you…| Moz
Once you've got everything in place, it's time to expand your influence by earning attention and links from other sites and influencers.| Moz
In this post, we'll walk you through 20 principles of link valuation that have been observed and tested by SEOs.| Moz
Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank.| Moz
Duplicate content is content that appears on the internet in more than one place. That "one place" is defined as a location with a unique website address (URL) - so, if the same content appears at more than one web address, you've got duplicate content.| Moz
What Is Link Juice? How Is Link Equity Determined| Moz
Backlinks are created when one website links to another. Backlinks are especially valuable for SEO because they represent a "vote" that can help you to rank. Learn more about backlinks and SEO.| Moz
View the complete Google Algorithm Change History as compiled by the staff of Moz. Includes important updates like Google Panda, Penguin, and more.| Moz
Discover link opportunities and monitor link building efforts with Moz Link Explorer. This free backlink checker provides easy access to Domain Authority, Page Authority, linking domains, and more in just a few clicks.| Moz
Anchor text is the clickable (often blue) text in a hyperlink. It's SEO best practice to write anchor link text that's descriptive and relevant to the page you're linking to.| Moz
This is a meta description — a HTML element that summarizes a web page. While not directly tied to rankings, descriptions can affect CTR. Go on, click!| Moz
Internal Links are hyperlinks that point to another webpage (or resource) on the same website/domain. Hyperlinks are either 'external' or 'internal' depending on their target URL destination. Internal links are most useful for establishing a strong website architecture and spreading link equity.| Moz
