Explore the nuances of Marketing Mix Modeling (MMM) and learn if your company is ready for this advanced measurement method.| Recast
How can marketers track what cannot be tracked? The ‘dark funnel’ is one of the main challenges we all face when it comes to attribution.| Recast
Explore how to build an experimentation mindset, measure the value of tests, and modernize your marketing approach with Recast.| Recast
Discover the synergy of lift tests and marketing mix modeling in modern marketing to drive long-term value for your business.| Recast
Schedule a Demo Plan, experiment, validate, and optimize marketing performance in a rigorous and transparent platform. Learn how Recast’s MMM, GeoLift and dashboard tools can help your team engage in a cycle of testing and iteration towards stronger marketing performance. Not ready for a demo? You can always reach us at: info@getrecast.com … Read More »| Recast
Marketing mix modeling is hard. Trust us. When we were starting Recast, we thought it’d be easy: we’d use some off-the-shelf Bayesian time-series models and six months later we’d have a top-shelf model. But unfortunately, it didn’t work like that. It took us multiple years of PhD-level research time to … Why MMM is so hard Read More »| Recast
Learn why first-party data is essential for personalization, privacy compliance, and measurement as third-party cookies become obsolete.| Recast