There was some interesting math in what The Trade Desk presented to investors, analysts and the press in last week's Q3 earnings release. No, not its actual earnings, which remain healthy despite some tepid international growth, but in the dimensions it uses to describe the ad experience the average consumer is exposed to daily.| www.mediapost.com
Looking for sharp views on transparency, the lack thereof and the industry’s new obsession with made-for-advertising websites?| AdExchanger
Programmatic advertising is the inexpensive way to target an audience and get actionable, real-time performance insights.| MarTech
Click here if you're not redirected automatically...| cta-redirect.hubspot.com
Read 2023 predictions about programmatic advertising from today's ad tech industry thought leaders.| blog.ex.co
The price a company determines that it has to pay when ad impressions are sold are all part of auction dynamics. Find out more in this complete guide.| blog.ex.co
Explore the glossary of terms for digital advertising, covering topics from above the fold to yield management, to better understand ad tech's foundations.| content.ex.co
Programmatic advertising digital display ad spend will make up 90% of digital display ad spend in the US this year, and that share is growing, according to our forecast. Most of the $132.96 billion in spend will go to video, but non-video ads still make up a large portion. Here are five charts summarizing where programmatic ad spend is headed and the identity challenges it faces right now.| EMARKETER
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The Online Video Platform for publishers. Curate and monetize video through our sleek player, using AI to optimize yield and power content recommendations.| EX.CO - the machine-learning video platform
Leverage EX.CO's full OVP - including best-in-market monetization, video management, and video content to drive key publisher goals.| EX.CO - the machine-learning video platform
