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Cost per thousand (CPM) is a marketing term that's used to denote the cost an advertiser pays per one thousand advertisement impressions on a web page.| Investopedia
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The conversion rate is used to calculate how much of one currency can be exchanged for another.| Investopedia
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An advertorial is magazine, newspaper, or website content that looks and reads like that publication’s content but is actually a paid advertisement.| Investopedia
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Click-through rate (CTR) is defined as the percentage of individuals viewing a web page who click on a specific advertisement that appears on the page.| Investopedia
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Explore the fundamentals of digital marketing, including its key types and channels like SEO, social media, and more. Learn how these techniques can enhance your online presence and drive sales.| Investopedia
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Marketing campaigns comprise a series of strategic efforts to use marketing channels to achieve a certain business goal or objective.| Investopedia