During our fantastic Sales Enablement Festival in October 2021, Georgia Watson, Enablement & Skills Transformation Lead at IBM, led a panel discussion all about why sales enablement is the key to sustainable revenue growth.| GTM Alliance
Don’t think of your product launch as a static moment in time. Think of it more as a verb or an instruction. You want to launch your product into the world, propel it forward into the market and give it as much upward trajectory as possible.| GTM Alliance
Customer retention means keeping customers using and buying your products after the initial sale. But more importantly, it’s the strategy you’ll use to keep them there.| GTM Alliance
It can be really easy to shy away from the numbers side of things, especially when budget normally feels like a limitation on your creativity. But your pricing strategy is a really important part of your Go-to-Market. Pay attention to it, and it can be a tool to propel your launch forwards.| GTM Alliance
It gets tough to explain product marketing. Is it in product management? Is it in marketing? But if there's one topic we all agree it belongs to, it's personas and segmentation.| GTM Alliance
f you own your company’s Go-to-Market strategy you’ve probably got a lot of plates spinning right now. In the run-up to launch, there’re lots of tasks belonging to multiple teams that you have to make sure get done.| GTM Alliance
You may not consider the teams that contribute to GTM as your biggest revenue drivers, but the beauty of the Go-to-Market strategy is its ability to tactically align each team and gear every stage of the process towards growth.| GTM Alliance
With a cross-functional Go-to-Market strategy where sales can confidently mesh their persuasion and charisma with product knowledge, you’re looking at much higher win rates and, therefore, much higher revenue.| GTM Alliance
Did you know only 33% of PMMs have a defined Go-to-Market strategy? At Go-to-Market Alliance, we don’t think that’s good enough. There’s a lot of confusion around what Go-to-Market is, who does it and how it benefits growth and revenue. We’re here to change that.| GTM Alliance
Go-to-Market isn’t a one size fits all strategy. Done right, it’s dynamic. It’s agile. And most importantly, it’s built to support your long-term business goals. Motions are the building blocks of a GTM strategy that takes you closer to achieving your business objectives with every product cycle.| GTM Alliance
Imagine the feeling of that inconvenient thing that’s been annoying you just a little bit every day. How much would you pay to get rid of it? The solution to that problem, that makes your days run smoother and your life easier, that’s what you want to be for your customers.| GTM Alliance
If you start early and take a cross-functional approach to your customer onboarding, it could be the biggest difference between a product that succeeds in the market for a prolonged period of time and a product that falls off the face of the industry within weeks of launching.| GTM Alliance
As many product marketers will testify, bringing a product to market is no piece of cake. From conducting market research and forming your personas to completing competitor analysis, you need to follow a long process, before unleashing your creation on the world.| GTM Alliance
Sales enablement is a relatively new function in B2B businesses, and it holds a lot of potential for your Go-to-Market strategy. Sales enablement is heavily associated with onboarding, but these multifaceted teams also support sales kick-offs, content creation and cross-functional collaboration.| GTM Alliance
a product roadmap can be so much more than a timeline. It can be an agile and strategic tool to help you not only keep up with a rapidly changing market, but to have the adaptability you need to get ahead of competitors.| GTM Alliance
Product launches are tough. They take up time, energy, and expensive resources. We’re seeing a lot of companies wrestling with post-launch success, so let’s talk about the biggest mistakes you can make post-launch and how you can turn them around for your GTM strategy.| GTM Alliance