This month, dRC will be discussing one of my favorite things to design - logos. First off, it is important to know that your logo is NOT your brand. The term “brand” can be confusing because it has evolved from its origins on the ranch, branding cattle with a hot iron to signify ownership, through the early days of advertising, during which "brand" simply described a logo or package design, to what it means today, sort of a catch-all word.| designRoom
What does a company's value statement really mean to the people working within the company, and how do those values impact the client? We've explored that| designRoom
I believe, as the result of many an internet image search, our world is becoming more random. And wacky. If you have a teenager, you'll know what I mean| designRoom
I have a great fondness for typography, especially type layout. Since I can't sketch or draw or design, in the office I'm a text-generating island| designRoom
In preparation for our fireside chat at the Mental Health Marketing Conference (MHM), we've spoken with DEIB expert, Zina Rodriguez, to get a primer on| designRoom
When we present concepts to clients, I often wonder if they think about how we got from the creative brief to the visual solution. I wonder if they try to understand the leap from words and thoughts to images/colors/type. Maybe they understand more than I give them credit for. Or maybe they don’t care at all and I am just wondering how I do it myself. I’m always a little surprised where inspiration comes from.| designRoom
I own a creative studio. Every day here is colorful. Our designers are immersed in color, recommending palettes for client brands - digging deep into| designRoom
We are often referred to prospective clients this way, “if you want to do it right, call designRoom Creative.” I am very proud of that. Because getting| designRoom
Have you felt that awkward moment before you try to write something... like a blog? If so, do you like it or hate it? If you hate it, you probably don't| designRoom
Every time I walk through the doors of a well-positioned and branded behavioral health organization I get goosebumps. And as I visit with more of them,| designRoom
Bucket List. It has always seemed like such a morbid, foreboding phrase to me - so final. And so trivial. A checklist of things to do before I'm dead.| designRoom
In today's world, the social media algorithm reigns supreme. Long gone are the days of social media feeds organized chronologically. Now, someone can| designRoom
