“It's a Balance” isn't always the answer
Resolve decision-making conflicts by selecting the right approach: Make a bold choice, synthesize a new solution, or find the balance.| A Smart Bear
Resolve decision-making conflicts by selecting the right approach: Make a bold choice, synthesize a new solution, or find the balance.| A Smart Bear
How to tell the difference between a truly great startup idea, and people saying "Sure, sounds good" when they really mean "No, I'm not buying."| A Smart Bear
How do you know when to stop, versus when to push through? You don't, not even in hindsight. But these guiding questions can help.| A Smart Bear
We humans are terrible at discerning patterns from randomness, and in marketing data we unwittingly find "insights" that are actually noise. Here's how to fix that.| A Smart Bear
It's easy to explain why any given business will fail. So what? But neither is it wise to totally ignore the critics.| A Smart Bear
Why "expected value" doesn't work; here's a better framework for making long-term investments in your career, startup, and life.| A Smart Bear
Targeting your "Ideal Customer Profile" (ICP) is the best way to differentiate and win sales, but does it limit your target market?| A Smart Bear
This eight-step process brought WP Engine from an idea to a Unicorn. While there are other roads to Product/Market Fit, consider copying some of these ideas.| A Smart Bear
Beware of advice that tries to change who you are. True wisdom guides you to a better version of yourself.| A Smart Bear
A simple but effective system, used to vet what is now a Unicorn, for generating insights about how your potential customers think, what they need, and what they'll buy.| A Smart Bear
This admonition recurs in myriad books, frameworks, and topics, across decades of time. When something is so consistent, it must be wisdom.| A Smart Bear
