How to Become Searchable in Your Own Backyard Local advertising is an effective way to boost awareness of your brand and attract customers within a specific location. It allows you to target nearby prospects based on interest and need. In the past, traditional adverting (i.e. Newspapers, Billboards, Radio) were the best tools to reach prospective …| Cordelia Labs
With all this talk about Video being the way to go online, is there still a place for Display ads in the mix? We at Cordelia Labs think so. While Video has the ability to bring sight, sound and motion, Display ads can be just as engaging. Partnering with the right Creative Designers and Producers …| Cordelia Labs
Local search marketing has evolved significantly in recent years, driven by changes in consumer behavior and advancements in technology. To succeed in this dynamic landscape, businesses must adopt hyper-localized search marketing strategies.| Cordelia Labs
What are Google’s New Brand Controls in Search? When it comes to broad match keywords, there has always been a struggle keeping non-branded and branded related traffic separate. Google has been using their AI and Broad keyword match to work together to ensure your ads are reaching the correct set audience, but sometimes has had …| Cordelia Labs
We offer SEO and PPC Management at Cordelia Labs in the Tampa Bay FL area. Contact Cordelia Labs today for a consultation.| Cordelia Labs
We think the question is… what do they not do? Here at Cordelia Labs our PPC Specialists (PPC = Pay-Per-Click) are honestly the backbone of our Digital team. They need to be both technical and creative, receptive to learning and have the ability to teach. On the technical side, they need to know all the …| Cordelia Labs
Important Starting June 30, 2022, you’ll no longer be able to create or edit expanded text ads. Expanded text ads will continue to serve, and you'll still find reports on their per| support.google.com
Dynamic creative is the modern answer to the ever-changing landscape of digital advertising. It’s the process of crafting digital ads that automatically adapt and personalize based on real-time user data. Rather than a one-size-fits-all approach, dynamic creative ensures each user sees the content most pertinent to them. Why is this approach crucial today? The digital …| Cordelia Labs
