You need to use every advantage at your disposal to stand out in the competitive world of digital advertising. One of the most popular techniques is header bidding. It can be a great addition to your marketing mix and provide a new way of getting your brand in front of prospective customers.| MNTN
Two of the most popular bidding strategies you’ll encounter are header bidding and real-time bidding (RTB). Here’s everything you need to know about each.| MNTN
Discover how to drive real results with OTT advertising in 2025—from targeting to measurement, and everything in between.| MNTN
There’s a lot going on in the world of advertising. Check out the stories, guides, and news that affect the industry.| MNTN
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Learn the ins and outs of what ad networks are, how they work, and the kinds of benefits you can unlock by using them.| MNTN
Explore how TV advertising campaigns drive results, from traditional and CTV to targeting, measurement, and creative best practices.| MNTN
What is programmatic advertising and how does it work? Programmatic advertising is the automated buying and selling of online advertising space.| MNTN
In this article we take a look at 15 digital marketing metrics and KPIs you can use to measure performance.| MNTN
What is an ad exchange and how does it work? An ad exchange is the central part of the purchase process for programmatic advertising.| MNTN
Supply Side Platforms—or SSPs—play a vital role in the ad ecosystem. Whether or not you’ve used them, heard of them, or are just discovering them, we’ve put together this quick guide to show what they can and cannot do, and how their role in programmatic advertising has been recently changing.| MNTN
The rise of streaming TV gave advertisers an additional benefit: with streaming TV’s digital DNA, they can now use the largest screen in the house as a performance tool.| MNTN
Understanding programmatic advertising is understanding the individual technologies that combine to create it: DSP, SSP, and ad exchanges being key components.| MNTN
Learn how DSPs automate digital ad buying, optimize targeting, and enhance campaign performance across multiple channels.| MNTN
Discover how Connected TV (CTV) advertising works, including targeting, ad formats, and strategies for maximizing campaign performance.| MNTN
