TV Advertising 101: Pros & Cons of Television Marketing - MNTN
Explore how TV advertising campaigns drive results, from traditional and CTV to targeting, measurement, and creative best practices.| MNTN
Explore how TV advertising campaigns drive results, from traditional and CTV to targeting, measurement, and creative best practices.| MNTN
According to recent statistics, nearly 60% of Connected TV (CTV) users in the U.S. consider CTV ads more relevant than traditional TV ads. If you want to capitalize on this trend and target your audience base with engaging content, you must find quality CTV inventory. Here’s everything you need to know about Connected TV inventory.| MNTN
Whether via MNTN’s fully customizable reporting dashboard, Google Analytics, or your existing third party platform — or all three — MNTN offers the real-time Connected TV campaign data that matters to you.| MNTN
What is programmatic advertising and how does it work? Programmatic advertising is the automated buying and selling of online advertising space.| MNTN
OTT Advertising - same same, but different to Connected TV (CTV)? We clear the confusion once and for all.| MNTN
Cable TV has been around for seemingly forever, so while the answer to this question may seem obvious to most, Connected TV has changed the game.| MNTN
What is an ad exchange and how does it work? An ad exchange is the central part of the purchase process for programmatic advertising.| MNTN
Supply Side Platforms—or SSPs—play a vital role in the ad ecosystem. Whether or not you’ve used them, heard of them, or are just discovering them, we’ve put together this quick guide to show what they can and cannot do, and how their role in programmatic advertising has been recently changing.| MNTN
The rise of streaming TV gave advertisers an additional benefit: with streaming TV’s digital DNA, they can now use the largest screen in the house as a performance tool.| MNTN
Discover how real-time bidding (RTB) automates ad auctions, allowing advertisers to bid on impressions in milliseconds.| MNTN
Learn how DSPs automate digital ad buying, optimize targeting, and enhance campaign performance across multiple channels.| MNTN
OTT, CTV, AVOD, SVOD–the world of streaming advertising can seem like a whole new language - one filled with acronyms.| MNTN
Why should Living Room Quality be a must-have for advertisers? Advertisers should assume by default that a “second screen” is always present and plan for it. TV ads need to be compelling enough to draw attention away from their other devices.| MNTN
