AI isn’t just a tool – it’s a revolutionary force reshaping how we connect with and understand customers. In this article, Siara Nazir shares insights and practical strategies for integrating AI into your marketing efforts.| Marketing Alliance
This article dives into some of the core ethical dilemmas raised by AI marketing, including bias, privacy, transparency, and more.| Marketing Alliance
Whether you’re working at a small startup or an accomplished organization, customers are the lifeblood of your business. Companies must measure the metrics surrounding customer churn, and solidify their all-important customer retention rates.| Product Marketing Alliance
Many of the latest and greatest marketing tools are incorporating AI in some way. In this article, we’re going to dig into the what, why, and how AI can improve your lead generating and nurturing.| Revenue Marketing Alliance
A Go-to-Market strategy fuses together all of the elements that drive a business, such as marketing, content marketing, customer intel, and brand development and provides an action plan for how you can better reach your customers.| Product Marketing Alliance
Revenue marketing is an important strategy for driving growth. This guide will provide an overview of its benefits and how to grow your business.| Revenue Marketing Alliance
Investing time and money into channels where your target audiences don't reside is a surefire way to remain invisible and lose ROI.| Revenue Marketing Alliance
It’s super common for marketing and sales to be misaligned, so we put together a Marketing and Sales Alignment Playbook. In this article, enjoy just a taste of our insights from the playbook.| Revenue Marketing Alliance
As a revenue marketer, you know it's important to track your progress. In this article, we discuss some KPIs for revenue marketing.| Revenue Marketing Alliance
We’ve been hearing some conversations around whether revenue marketers think that A/B testing is still useful, particularly for those with larger companies.| Revenue Marketing Alliance
What if we told you that a single individual customer could be worth over $10,000 to your business? In this article, we'll show you how to shift focus to the big-picture relationship with customers rather than the individual sales – with an insightful metric called customer lifetime value (CLV).| Customer Success Collective
I'm Tim Cakir, CEO of TaskDrive. In this article, I’ll share insights into why adopting a data-informed mindset is crucial for businesses looking to innovate and stay ahead.| Revenue Marketing Alliance
Stop guessing and start growing. This no-BS battle-tested eBook is here to guide and inform your growth marketing strategies, enabling you to acquire, engage, and retain customers at scale.| Revenue Marketing Alliance
Data is an extraordinary tool that helps marketers better understand their customers' behavior. Machine learning is a crucial for managing this substantial data.| Revenue Marketing Alliance
Many have said AI is going to change the face of B2B marketing forever and transform digital marketing. So let’s find out why!| Revenue Marketing Alliance
See how we harness AI to revolutionize paid search at The Alliance - optimizing campaigns and enhancing user experience unlike ever before.| Revenue Marketing Alliance
How can you leverage generative AI for content creation and planning? Read more to find out.| Revenue Marketing Alliance
Here are some ChatGPT marketing prompts to enhance your marketing techniques and provide you with accurate responses that align with your goals.| Revenue Marketing Alliance
Ask any marketer and they'll emphasize the value of investing in loyal customers. And a surefire way to help you improve customer loyalty is through retention marketing. But what exactly is it?| Marketing Alliance
With this article, you'll learn how to stand out from the crowd, and attract more buyers by going from B2B to B2H marketing.| Revenue Marketing Alliance
Businesses are now using data-driven strategies to forge deeper connections, foster lasting engagement, and drive sustainable growth.| Marketing Alliance
Your audience can vary a lot, and you need marketing strategies to reflect that. This is where segmentation comes into play! Find out more here.| Marketing Alliance
Exploring the transformative power of AI has become essential. In this article, we share insights into the impact of AI on jobs in marketing.| Marketing Alliance
Partner marketing lets you tap into new markets, expand your reach, and amplify your brand impact, which all works to drive revenue and growth.| Marketing Alliance
The rise of AI isn’t just a trend; it’s a fundamental shift in the way we do business and will be a non-negotiable part of smarter team leadership and growth. As GenAI continues to evolve, its influence on marketing will only become more significant.| Marketing Alliance
When you know where prospects are in their lifecycle, you can target them with content and offers that speak to their specific needs. This helps move them through the funnel.| Revenue Marketing Alliance
Have you heard of a t-shaped marketer? It’s a pretty big deal. T-shaped marketers are valuable because they have a good understanding of the entire marketing strategy. Here’s how you can get started and become a t-shaped marketer.| Marketing Alliance
Customer segmentation is the practice of dividing your customer base into groups based on common characteristics, behaviors, and needs.| Revenue Marketing Alliance
Unlock marketing success with precision targeting! Dive into demographics, geography, behavior, and more. Tailor your strategy and connect with your audience like never before.| Revenue Marketing Alliance
With the help of revenue marketing experts, we've built a list of 18 must-have tools for data collection in 2024. No matter your company size.| Marketing Alliance
If you want to build a business that gives your customers exactly what they want, you need to make customer success a priority.| Customer Success Collective
