In Part 1 I laid out why philanthropy inspires, and fundraising tires. Fundraising must be done, of course, but there’s something about how it’s been practiced in the past that turns too many people off. It’s been connoted as being all about money, when really it’s all about valued outcomes. These valued outcomes are d…| Clairification
Philanthropy is a mindset. An embracing culture. A noble value. Fundraising is a means towards that end. Servant to philanthropy. Philanthropy, not fundraising. This has been the tag for my business and blog since I began Clairification in 2011. It grew naturally out of my experiences working as a front development director for 30 years.…| Clairification
First comes … then comes marriage… Are your supporters showing you they you? Are you showing your supporters you them? And finally — do you your supporters? It’s a long way from “I like you” to the altar. Too many nonprofits forget this. And frankly, it’s hard to fall in with…| Clairification
Join 'Clairification School' to Get The Insights You Needto Achieve Your Mission1000+ Articles Are Just a Click AwayStop Settling For Outdated, Obsolete, and “Me-Too” Fundraising & Marketing AdviceYou don’t need me to repeat what you already know. Or parrot what others are telling you. You need me to tell it like I see it – based…| Clairification
I’m a huge fan of the Greater Good Science Center at U.C. Berkeley, and often apply their research to nonprofit fundraising and marketing. A recent article really struck me: How to Find Your Purpose in Life. Over my 30 years of practice as an in-house development professional, the fundamental thing I…| Clairification
Newly Expanded! How to Cultivate An Attitude of Gratitude and Keep Your Donors Why you should get this Special Guide I’ve taken everything I’ve learned about sustaining donor relationships over the years and tucked it into one handy no-nonsense guide on the practice of gratitude. Everything from how to persuade your leadership of the value of…| Clairification
Awareness alone is passive. Do you wish you had a dime for every time a nonprofit board or staff member told you “We’re the best kept secret in town; if people knew what we do, they’d give to support us.” Nonprofits tell me this all the time! If I had all those dimes, I…| Clairification
What gets donors going? The heart, not the head. “People do not give to the most urgent needs, but rather they support causes that mean something to them.” This is the finding from a report done by the Centre for Charitable Giving and Philanthropy at the University of Kent: “How Donor Choose Charities.” They…| Clairification
