What is brand personality? How can it help your business? Which frameworks can help you craft one? Let’s find out here …| Nine Blaess
Get inspired by 18 brand positioning examples and strategies from successful brands like Dove, Oatly & IKEA. Apply their tactics to your own brand.| Nine Blaess
By the end of this article, you’ll know what brand guidelines are, why you need them, what to include, and which format is most suitable for you.| Nine Blaess
What are brand touchpoints? Why do they matter? Learn to create meaningful connections and experiences by integrating them strategically.| Nine Blaess
A new report claims that, for the first time ever, marketing to existing customers is exceeding that to new ones.| Bain
2018 Edelman Earned Brand survey of 8,000 people across eight markets finds that consumers believe that brands are a more powerful force for societal change than government.| Edelman