Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely | Goodreads
Why do our headaches persist after taking a one-cent as…| Goodreads
Why do our headaches persist after taking a one-cent as…| Goodreads
How Brands Win newsletter distills the strategies behind great brands and gives you insights to use in your business. Join 10,000+ executives:| Frontera
How Salesforce conquered the CRM market, why Tesla’s first car was the Roadster, and how to use the Bowling Alley Strategy to drive growth| Frontera
The framing effect is when people make different decisions based on how the outcome is framed. Don Draper used it for Lucky Strike.| Frontera
How Swiss watchmakers survived the Japanese invasion, how one argument increased Lamborghini’s profits, and how to reposition for growth:| Frontera
