Introducing Confidence AI, our machine learning assisted prioritization tool that predicts winning tests with 63% accuracy.| Conversion
Online experiments can be a game changer when it comes to marketing and innovation. By running some 25,000 tests a year, for instance, Booking.com has transformed itself from a small start-up to the world’s largest accommodation platform. Today scaling up an organization’s experimentation capabilities is critical, but many firms struggle to do it—not because of technology but because of culture. To break down cultural barriers, companies need to create an environment where curiosity is ...| Harvard Business Review