A new feature called Customer Acquisition allows you to show your ads to new customers only when running manual Sales campaigns.| Jon Loomer Digital
The performance goal may be the most important selection when creating a campaign. Here's a guide to the 21 performance goals via 71 paths.| Jon Loomer Digital
The Attribution Setting controls how your ads are delivered and how conversions are reported. It's not straightforward. This guide will help.| Jon Loomer Digital
This is a great example of how broad targeting works when optimizing for purchases without demographic restrictions to targeting.| Jon Loomer Digital
Breakdowns may be the most valuable and underutilized feature in Ads Manager. Once you use it, it will be a permanent part of your toolbox.| Jon Loomer Digital