Is Auction Overlap preventing your ads from performing? In this article, learn what Auction Overlap is, how to detect it, and what to do.| Jon Loomer Digital
Meta wants to automate adjustments to your campaigns to improve results by automatically accepting delivery recommendations. Should you?| Jon Loomer Digital
When should you use Advantage+ Audience and when should you use the original audience options? Here's a closer look at best practices...| Jon Loomer Digital
Audience fragmentation can lead to inefficient ad spend and poor performance. Here's how to manage it with automated rules...| Jon Loomer Digital
Advantage Detailed Targeting, Advantage Lookalike, and Advantage Custom Audience are often misunderstood (with reason). Let's clear it up...| Jon Loomer Digital