50% of B2B buyers are more likely to purchase if they connect emotionally with the company. Learn how to build and tell your brand story well.| Marketing Alliance
In this guide, we give you a comprehensive overview of the fundamentals of how to create a successful B2B marketing strategy.| Marketing Alliance
A study from Google and CEB's Marketing Leadership Council on the role of emotion in B2B branding. Read more at Think with Google.| Think with Google