A/B testing (aka split testing or online controlled experiments) is hard. It’s sometimes billed as a magic tool that spits out a decisive answer. It’s not. It’s a randomized controlled trial, albeit online and with website visitors or users, and it’s reliant upon proper statistical practices. At the same time, I don’t think we should ... Read more| Alex Birkett
As an acquisition marketer, you speak in the language of CTAs, CPAs, CTLV, ROAS and of course, landing pages are at the center of it all. They’re where you direct targeted traffic for ad campaigns. They’re how you build out SEO pages designed to pull consistent, relevant users in every month organically. Actually, there are ... Read more| Alex Birkett
Learn the meaning of Sequential Testing (a.k.a. sequential monitoring, group-sequential design, GSD, GST) in the context of A/B testing, a.k.a. online controlled experiments and conversion rate optimization. Detailed definition of Sequential Testing, related reading, examples. Glossary of split testing terms.| www.analytics-toolkit.com
A/B Testing, conversion rate optimization, and beautiful Heatmaps specifically designed for WordPress.| WordPress.org
