Writing is mostly thinking, and thinking is hard. To write well, follow these five steps, all of which just happen to start with the letter E.| Animalz
A good content marketing strategy is the key to getting a return on your content investment. Learn the essential elements of the perfect content strategy.| Animalz
There’s a copycat crisis in content marketing. Explore the search results for virtually any lucrative keyword, and you’ll find a bunch of articles with lookalike titles, headers and examples. Increasingly, “SEO content” has become a synonym for meandering “ultimate guides” and formulaic “7 ways” listicles. Similarities between blog posts chasing the same keywords are unavoidable—there’s... Read more »| Animalz
Blog posts tend to follow a few familiar “shapes”—that is, the data plotted in Google Analytics tells the story of the post. You can read these shapes without knowing much about keyword volume or traffic sources. You can probably even tell if the post is going to be a hit or a dud within a few weeks of publishing. But this is all anecdotal. We wanted to find out if the patterns we see are indicative—and, more importantly, predictive—of success. So we looked very closely at a few blo...| Animalz
A large-scale analysis of 11 million Google search results. We look at how content, backlinks and several other factors correlate with Google rankings.| Backlinko