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Smartphones are handheld devices that enable people to make phone calls, send text messages, and access the internet.| Investopedia
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Mindshare is a marketing term that describes the amount of consumer awareness or popularity surrounding a particular product, idea or company.| Investopedia
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Metrics are measures of quantitative assessment commonly used for assessing, comparing, and tracking performance or production.| Investopedia
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Market share denotes the size of a company in relation to its market and its competitors by comparing the company’s sales to total industry sales.| Investopedia
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Direct marketing is a strategy that relies on distributing a sales pitch to individual consumers. Mail, email, and texting are among the delivery systems.| Investopedia
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Demographic analysis is the study of a population based on age, race, sex, education, income, and employment. It helps businesses understand how to market to consumers.| Investopedia
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Algorithms are sets of rules for solving problems or accomplishing tasks.| Investopedia
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Digital marketing is an essential aspect of any business marketing plan, helping companies attract and target new customers and leads, communicate with their audiences, and collect data on consumer behavior and campaign performance.| Investopedia
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Facebook (Meta), which rakes in billions of dollars in profit selling advertising space, is refocusing its strategy on building the metaverse.| Investopedia
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Taboola isn't a household name, but whenever you see "content you may like" on the Internet, those suggestions often come from this tech company.| Investopedia
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Google (Alphabet) makes most of its money selling ad space to advertisers on its various platforms. But its cloud computing services are growing fast.| Investopedia
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Affiliate marketing allows you to earn commissions for marketing another company's products or services.| Investopedia
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Social media websites and apps have dramatically changed how people spend their leisure time and how companies do business.| Investopedia
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Key performance indicators (KPIs) are quantifiable measures that gauge a company’s performance against a set of targets, objectives, or industry peers.| Investopedia