Your web visitors arem't leisurely reading your content. Instead, they're hunting for information or products - just like wild animals forage for food. So how can you persuade web visitors to take action if they don’t read your text?| Enchanting Marketing
When deciding which links to click on the web, users choose those with the highest information scent — which is a mix of cues that they get from the link label, the context in which the link is shown, and their prior experiences.| Nielsen Norman Group