Customer testimonials are one of the most powerful trust signals you can use. In this post, I'll show you how, and when, to use them effectively.| WordStream
Wondering how user generated content can benefit your biz? UGC is valuable stuff - we'll explain why and how to find your own custom UGC from across the web.| WordStream
24 marketing experts share the results of their craziest, most shocking A/B tests, including landing page A/B tests, PPC ad text tests and more.| WordStream
Marketers always seem to be talking about pain points - but what are they? Learn everything you need to know about discovering your customer pain points and putting them to work.| WordStream
Is email marketing dead? Or just misunderstood? Dive into our analysis of its evolution, current trends, and undeniable benefits.| OptinMonster