What is Twitter? For the sake of creativity, I’ll define Twitter in 140 characters or less: “Twitter is a platform that allows users to share 140-character long messages publicly. Users can follow one another and be followed back.” There you have it—a tweetable definition of Twitter. Example Sarah tweets, “Just finished my morning run. Feeling … Continue reading →| SeeResponse
What is Infographic? It is a highly visual piece of content that is very popular among digital marketers as a way of relaying complex concepts simply and visually. (Learn more about how to create a knockout infographic here.) This is a critical aspect of the digital ecosystem, offering numerous examples and case studies that illustrate … Continue reading →| SeeResponse
What is the Engagement Rate? A popular social media metric describes the amount of interaction—likes, shares, comments—a piece of content receives. Interactions like these tell you that your messages are resonating with your fans and followers. (Click here for engagement rate benchmarks for a range of different industries.) Example Here’s an example to illustrate the … Continue reading →| SeeResponse
What is Editorial Calendar? It’s like a road map for content creation, showing you what kind of content to create, what topics to cover, which personas to target, and how often to publish to best support your plan. Maintaining an editorial calendar will keep you more organized and show you any gaps you may have … Continue reading →| SeeResponse
What is a Conversion Rate? The percentage of user actions taken after total clicks on a display ad or other digital asset. Your marketing plan defines your actions, commonly including clicking on a second link, downloading an asset such as a B2B (business-to-business) white paper, or signing up to receive special retail offers. The formula … Continue reading →| SeeResponse
What is Content? Content is information that can be digested (not literally), engaged with, and shared. It typically takes the form of a blog, video, social media post, photo, slideshow, or podcast, although plenty of other types exist. From website traffic to lead conversion to customer marketing, content is indispensable in a successful inbound marketing … Continue reading →| SeeResponse
What is Content Marketing? Content marketing is a plan businesses use to attract, engage, and retain customers by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it is time to buy what you sell. Example For example, let’s … Continue reading →| SeeResponse
SeeResponse is a B2B SEO company providing result-driven SEO solutions. Our SEO specialists and consultants help clients improve rankings on Google. Get your free consultation today!| SeeResponse
Nov 15, 2024 | SeeResponse