KEY POINTS Colleen’s 12Ps of Marketing Technology© is built upon the tenet that MarTech is an enabler for marketing. Marketing technology, in and of itself, is not a strategy. The technology offers no value unless it enables a solid marketing strategy.Further, for MarTech to succeed, the technology needs to be successfully adopted and utilized by| Clarke & Esposito
In today's digital world, audience-centricity is table-stakes for publishers and associations. Explore how to build an effective, data-driven audience strategy.| Clarke & Esposito
Successfully plan, select, and adopt marketing technology. With a strong focus on strategy & change, we see MarTech as way more than just a solutions decision.| Clarke & Esposito
Happy #MartechDay to you! On the first Tuesday of May, we celebrate the martech industry and all the talented marketing technologists and marketing ops professionals who work in it. Cheers to you for all you do in pioneering this wild and woolly field. It's also the day when Frans Riemersma and I release our annual update to the marketing technology landscape. You can download a hi-res JPG image or a hi-res clickable PDF of it.| Chief Marketing Technologist
In this interview, we talk to change management expert Charlotte Talmage about how scholarly publishers and societies can more effectively manage change.| Clarke & Esposito
Find out why Customer Data Platforms (CDPs) are gaining traction in the association community and how a CDP can be a game changer for your association.| Clarke & Esposito
Campaign planning helps organizations create marketing efficiency and impact – reducing marketing fragmentation and building cross-functional alignment.| Clarke & Esposito