It is critical that we think carefully about how our teams have to evolve with the introduction of AI.| CMO Alliance
A CEO and CMO discuss the importance of alignment on the use of AI for marketing.| CMO Alliance
In this article, I delve into the dynamic shifts propelled by AI in marketing and present concrete instances of AI applications, illustrating its transformative power and offering guidance on how your business can adopt AI swiftly.| CMO Alliance
Having witnessed firsthand the profound shifts in the industry, I've come to realize that while AI holds transformative promise, the heart of marketing still lies in the people, their ideas, and their strategic thinking.| CMO Alliance
B2B Organizations have a profound responsibility when building and deploying AI systems that impact other businesses and ultimately, people.| CMO Alliance
People want to feel emotionally engaged with brand messaging and content. To evoke those feelings, I advise balancing pathos with logos – the rational, logical side of your argument.| CMO Alliance
We're back with Gastón Tourn, as we dive into the big world of story structures and how to apply them in modern marketing storytelling.| CMO Alliance
A fragmentation of advertising channels and commoditization of bidding tools has led to an emerging focus on Creative Ad Tech as the core component of future-forward marketing stacks.| CMO Alliance