Gain insights, strategies, and best practices on how to effectively measure marketing attribution. Learn about different models on how to assign credit.| AppsFlyer
Read AppsFlyer's complete guide on CTV. Learn about the benefits of connected TV for advertisers, different monetization models & best practices.| AppsFlyer
In this blog we will uncover the differences (and similarities) between the two metrics and explain when and why to use both ROI and ROAS.| AppsFlyer
How do you calculate a conversion rate? Read about the top factors that impact it and our tips for boost & improvement (+ what mistakes to avoid).| AppsFlyer
Discover how multi-touch attribution can deliver insights to help shape your marketing strategy, and make informed budget allocation decisions.| AppsFlyer