Marketers strive to create the ultimate customer experience (CX), but few spare more than a moment’s thought for how their home-market customer journey will work in other languages or countries. Many businesses miss the vital importance of engaging their global audience with content that resonates with them – not just with simple translation, but with a full language experience that conveys their brand, reputation, and trustworthiness. CSA Research surveyed 8,709 consumers in 29 countries...| insights.csa-research.com