Individuals considered authentic are those who strive to align their actions with their core values and beliefs with the hope of discovering, and then acting in sync with, their true selves. When people act in ways that violate their self-concept, they may experience negative feelings, ranging from mild discomfort to heavy guilt.| Psychology Today
Empathy is the ability to recognize, understand, and share the thoughts and feelings of another person, animal, or fictional character. Developing empathy is crucial for establishing relationships and behaving compassionately. It involves experiencing another person’s point of view, rather than just one’s own, and enables prosocial or helping behaviors that come from within, rather than being forced.| Psychology Today
Human development is influenced by, but not entirely determined by, our parents and our genes. Children may have very different personalities, and different strengths and weaknesses, than the generation that preceded them. Caregivers should pay attention to their children's distinct traits and the pace of their development, and not assume that the approach to parenting that worked for their mothers and fathers will be equally successful in their own families.| Psychology Today
Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible. Since what people buy—and why they buy it—impacts many different facets of their lives, research into consumer behavior ties together several key psychological issues.| Psychology Today