This article first appeared on GrowthMentor. Have you seen those Youtube ads about how to make money online? “Youtube ads beat Facebook ads every time. Let’s face it…” I don’t believe a word they say because I run Youtube and Google ads for a living. I’ve spent over $6 million on Google Ads and I’ve successfully grown Youtube campaigns from zero to 2,000 sales/month. I also don’t believe in paying for information from sketchy people claiming you can make six figures a month on...| Blog on Nick Lafferty | Growth Marketing Expert
Overview I want to track how many clicks I send to specific external website, then I want to compare total clicks to how many views that page gets to calculate a click-through-rate. This isn’t enabled by default in the old Google Analytics, but it is in the new Google Analytics v4. Google Analytics is only as useful as the data you feed into it. Google Tag Manager(GTM) is a powerful and fast way to send data into Google Analytics.| Blog on Nick Lafferty | Growth Marketing Expert
What is a Landing Page? A landing page is designed to convert an anonymous visitor into a customer or lead. Landing pages typically have a single goal and they remove any links or escape points that could entice a visitor to leave the page. In Google Analytics, a landing page is the first page that a visitor enters your website from. It’s the opposite of an exit page, which is the last page a visitor looks at before leaving.| Blog on Nick Lafferty | Growth Marketing Expert
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