Interactive B2B SaaS Benchmark Report | Lighter Capital
Our free interactive benchmark report makes it easy to explore how B2B SaaS startups are performing based on a variety of financial metrics.| Lighter Capital
Our free interactive benchmark report makes it easy to explore how B2B SaaS startups are performing based on a variety of financial metrics.| Lighter Capital
Two of entrepreneurs’ favorite topics are growing and scaling a business. The words are thrown around a lot, and the enthusiasm with which they’re used often exceeds the accuracy. Many people use the words growth and scaling in business interchangeably, but there's a crucial difference. We explain.| Lighter Capital
Websites are tricky things to get right, especially SaaS websites in which the primary goal is to convert visitors into customers. And the worst thing is: there’s no such thing as “perfect” when it comes to your SaaS website. Your business will grow and change. Your market and customers will evolve. As a result, your website needs to be able to adapt to reflect all of these things.Keeping up to date with what’s working in the world of optimization, together with looking at your own an...| Lighter Capital
Is reducing your CAC the best way to increase your startup's profitability and likelihood of success? Not necessarily.| Lighter Capital
The LTV to CAC Ratio shows how efficiently you're spending money to acquire and retain customers. Learn to calculate this key SaaS metric.| Lighter Capital
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Explore the most salient factors for demonstrating revenue potential to investors. You’ll learn how to calculate each metric and gain insight into why these indicators are crucial.| Lighter Capital
Customer lifetime value (CLV) can tell you a lot about your SaaS business. Learn how to calculate and analyze this important metric.| Lighter Capital
Customers are the lifeblood of every SaaS business. Customer acquisition, monetization, customer lifetime value…these are the things that tech entrepreneurs wake up thinking about and obsess over until they go to sleep at night.Customer retention, on the other hand, tends to get lost in the startup shuffle. But this shouldn’t be the case. Retaining customers is equally, if not more, important than customer acquisition, especially when you don't have many to lose!Business revenue streams f...| Lighter Capital
Learn how to calculate your customer acquisition cost (CAC) ratio so you can measure the effectiveness of your sales and marketing efforts.| Lighter Capital
