With the typical U.S. smartphone user receiving about 45 notifications a day, push notifications are increasingly being used as the channel of choice to engage with subscribers. As the usage of push notifications grows around the world, so does the rampant misuse of this powerful channel.| Customer Engagement Blog
Open rate refers to the percentage of message recipients who opened the message and is typically used in the context of email marketing.| OneSignal
In the context of marketing, conversion refers to the act of turning a prospect or visitor into a paying customer, subscriber, or lead.| OneSignal
Personalized messaging can be implemented in almost every facet of your marketing strategy and has been proven to improve open rates, nurture engagement, drastically boost app retention, and build lasting trust with customers.| Customer Engagement Blog
